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Resource center

Useful tools for the decision behind the metric.

Choose a format based on what you need to do next: understand the problem, calculate the economics, run the process or compare the options.

BlogCalculatorsTemplatesComparisonsPlaybooksBenchmarksTeardowns

Browse the library

Seven formats. One standard: practical enough to use.

Every resource is written or built by Thomas Ho. Key assumptions, update dates and direct recommendations stay visible.

0159 resources

Blog

Evidence-led analysis of business growth, paid media, AI search, measurement and conversion.

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024 resources

Calculators

Turn funnel economics into a defensible CPL, budget and pipeline target.

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039 resources

Templates

Reusable operating documents for audits, reviews and campaign decisions.

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051 resource

Playbooks

Step-by-step implementation systems with thresholds and quality checks.

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061 resource

Benchmarks

Transparent reference ranges with methodology and practical interpretation.

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071 resource

Teardowns

Account-level diagnosis showing the leak, evidence and exact fix.

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Built for decisions

No gated definitions. No universal benchmark invented from thin data.

  1. Answer firstThe direct verdict appears before the explanation.
  2. Assumptions visibleCalculators and benchmarks show what changes the number.
  3. Practitioner detailPlatform fields, CRM stages and thresholds replace vague advice.

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Free operating template

Stop reviewing paid ads with screenshots and green arrows.

Use the same weekly review structure I use to connect spend with qualified leads, opportunities, pipeline and decisions.

  • Commercial scorecard
  • Creative test log
  • Decision ownership
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