Templates
Reusable B2B and DTC tools built around pipeline, profitability and owned decisions—not platform screenshots.
A formula-driven QA workbook that maps old-to-new fields, reconciles like-for-like totals and assigns owners before a reporting or API change becomes a budget decision.
Open resourceAll templates
11 practical resources. Clear verdicts, explicit assumptions and direct next steps.
Open the decision tool →Your dashboard still loads. The definition underneath it changed. Reveal the field that breaks the comparison.
Open the decision tool →Two leads score 100. Only one deserves sales time. Reveal the evidence-based cutoff.
Open the decision tool →Profitable on paper. Cash-constrained next Tuesday. Reveal how much you can safely spend—and when.
Open the decision tool →Bad result—or data that simply hasn’t matured yet? Reveal the first date the evidence is safe to review.
Open the decision tool →A winning ROAS can still drain cash—or sell you out of your best SKU. Reveal where the next ad dollar can safely go.
Open the decision tool →Your CPL is not the verdict. Reveal whether the likely leak is targeting, sales handoff or tracking.
Open the decision tool →The cheapest lead may be your most expensive opportunity. Find where your budget actually breaks.
Open the decision tool →Are you testing new ideas—or producing the same idea in different clothes? Reveal the next three concepts worth funding.
A formula-driven Excel workbook that reconciles store revenue with channel and SKU economics, then returns a clear SCALE, HOLD or CUT decision.
A practical Excel scorecard with 24 checks across measurement, economics, campaigns, creative, landing pages and sales feedback.
A formula-driven Excel workbook for commercial outcomes, channel data, creative tests and decision ownership.
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