Editorial & evidence policy
This page explains how I document experience, publish anonymised client work, use external sources and review AI-assisted material across ThomPerformance.
I identify the work I performed: diagnosis, campaign management, measurement, creative direction, conversion work or reporting. Where a result came from team or employer work, I say so and do not claim sole attribution.
Platform screenshots are shown with the platform, selected date range and metric definition visible where practical. Client and campaign identities may be removed for confidentiality. A screenshot verifies the recorded account state; it does not isolate every cause.
Figures are reproduced as captured or clearly marked as approximate. I do not combine currencies, attribution windows or unlike conversion actions into one blended performance claim. Past performance is never presented as a guarantee.
Technical guidance prioritises official platform documentation and names external sources near the relevant claim. Articles carry an author and update date. Material changes to platform behaviour should trigger a content review.
AI may accelerate research synthesis, structure, analysis and editing. Thomas remains responsible for the final judgment, factual review, client confidentiality and published recommendation. AI output is not treated as a source.
If you find an unsupported claim, outdated platform detail or attribution error, email xuantruong4647@gmail.com. Material corrections are made directly rather than hidden behind cosmetic wording.
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