From platform leads to enrolments
Connected Google, Meta and TikTok decisions to the Lead → Deal → Enrolment journey instead of optimising each platform in isolation.
4,210 leads generated+280% October leads YoY135 October enrolments
Paid media & AI growth partner
I turn paid media and AI into measurable business growth.
Hands-on acquisition, conversion and AI-enabled marketing systems for growth teams that need more qualified pipeline, customers and revenue.
Best suited for growth teams spending $3K+/month on paid media.
Google AdsMeta AdsLinkedIn AdsTikTok AdsAI workflows
The person diagnosing your growth system is the person building it.
No junior handoffNo account manager layerNo 12-month lock-in
Selected results
Growth stories across
the full customer journey.
Paid acquisition, conversion, audience intelligence and search growth—each tied to a business problem and supported by source material.
From media activity to conversion growth
Connected retargeting, website measurement and iterative testing across the funnel instead of treating ads and onsite behaviour separately.
+45.3% purchases+23.7% conversion rate+142.3% checkout
Audience intelligence that changed the buying journey
Used audience clustering, buyer profiles and lifecycle mapping to sharpen activation and conversion decisions.
50+ buyer personas+30% conversion rate+137% online revenue
Past performance does not guarantee future results. Outcomes vary by offer, market, budget and starting point.
What I do
One partner across the whole growth system.
I do not stop at campaign settings. I connect paid media, customer intelligence, conversion and measurement so each cycle produces better decisions.
Paid media strategy
Account audit, channel plan, forecasting and measurement architecture tied to your economics.
Campaign management
Hands-on build, testing and weekly optimisation across Google, Meta, LinkedIn and TikTok.
Creative & conversion
Message testing, landing-page direction, CAPI/GTM/GA4 signals and lead-quality feedback loops.
AI growth systems
Research, creative learning, reporting and anomaly workflows that increase speed without outsourcing judgment.
Ways to work with me
Start at the level your account actually needs.
For $3K+/mo accounts
Free 48-hour audit
FreeA written diagnostic of the three highest-impact opportunities across account, tracking, offer and lead quality.
Request audit14-day engagement
Budget Recovery Sprint
$497Full audit, implementation of the top three fixes and a prioritised 90-day action plan.
View the SprintOngoing growth
Monthly management
From $1,500/moStrategy, execution, creative direction, optimisation and plain-English reporting. Month to month.
Discuss managementMonth-to-month30-day off-rampYou own every ad accountDirect access to Thomas
How I work
Clarity before scale.
I use AI to shorten the learning loop, then increase spend only when the economics and customer feedback support it.
- 01DiagnoseFind leaks across market, offer, account, tracking and customer quality.
- 02BuildAlign campaigns, creative, landing pages and AI workflows to one growth thesis.
- 03ProveMeasure what reaches pipeline, purchase or revenue—not just what fills a form.
- 04ScaleExpand only after the signal is clean and the learning is repeatable.
About Thomas
Growth partner thinking.
Hands-on execution.
I am a performance marketer based in Ho Chi Minh City, working globally across B2B, education, e-commerce and digital products. I combine paid acquisition with practical AI systems so teams can research, test, learn and report faster—without losing human accountability.
“I close the gap between what the ad platform reports and what your CFO asks about.”
Free 48-hour audit
Find out what your ad account is really costing you.
Complete the form once. I will use your current spend and bottleneck to recommend the right next step—without a sales deck.
- $3K+/month: free written audit
- Under $3K/month: $497 Budget Recovery Sprint
- Confidential response within 48 hours