Google & Meta Ads · Setup · Tracking
Hands-on ads management, campaign setup and conversion tracking for e-commerce and lead generation businesses in the US, UK and EU. Work directly with me on Google, Meta and the measurement behind your next decision.
Already running ads, launching campaigns or fixing unreliable tracking? Start with the support you need.
Manage · Set up · Measure
Hands-on paid media for e-commerce and lead generation businesses in the US, UK and EU.
Ongoing campaign management, creative testing and budget decisions grounded in purchases, qualified leads and your business economics.
Build your account structure, audiences, campaign settings and initial ads, with launch checks and a clear testing plan.
Connect the actions that matter to your reports and ad platforms, so purchases and real enquiries guide optimization.
Need help with the destination too? Landing page builds and full funnel projects are available as supporting scopes.
First-hand account evidence
Anonymised platform records from accounts in my delivery portfolio. Each screenshot shows the recorded account state; the full case-study page explains context, attribution and limitations.
The person diagnosing your growth system is the person building it.
Problems I diagnose
Paid media problems rarely live in one platform setting. Choose the symptom closest to your business and trace it through acquisition, conversion, store or CRM evidence.
Find where targeting, message, form design and conversion feedback teach Google, Meta or LinkedIn to acquire the wrong response.
Diagnose this problem →Separate auction pressure from account waste, message fatigue, conversion friction and a deliberate shift toward better-quality demand.
Diagnose this problem →Connect channel activity, conversion signals and CRM outcomes so budget decisions are based on qualified opportunities—not the easiest event to count.
Diagnose this problem →Find whether the loss begins with traffic quality, the creative-to-product-page handoff, product confidence, checkout friction or broken measurement.
Diagnose this problem →Separate auction cost, creative fatigue, traffic expansion, product-page conversion and offer economics before reducing spend or rebuilding the account.
Diagnose this problem →Reconcile platform-reported revenue with product cost, shipping, discounts, fees, returns and customer mix before calling paid media profitable.
Diagnose this problem →Build the next repeatable pocket of profitable demand instead of asking one audience, product or winning creative to absorb every budget increase.
Diagnose this problem →B2B and e-commerce diagnoses are separated by commercial outcome on the complete solutions page.
Selected results
Paid acquisition, conversion, audience intelligence and search growth—each tied to a business problem and supported by source material.
Connected Google, Meta and TikTok decisions to the Lead → Deal → Enrolment journey instead of optimising each platform in isolation.
Connected retargeting, website measurement and iterative testing across the funnel instead of treating ads and onsite behaviour separately.
Used audience clustering, buyer profiles and lifecycle mapping to sharpen activation and conversion decisions.
Past performance does not guarantee future results. Outcomes vary by offer, market, budget and starting point.
What I do
I do not stop at campaign settings. I connect paid media, customer intelligence, conversion and measurement so each cycle produces better decisions.
Account audit, channel plan, forecasting and measurement architecture tied to your economics.
Explore strategyHands-on build, testing and weekly optimisation across Google, Meta, LinkedIn and TikTok.
Explore channelsMessage testing, landing-page direction, CAPI/GTM/GA4 signals and lead-quality feedback loops.
See the systemResearch, creative learning, reporting and anomaly workflows that increase speed without outsourcing judgment.
Explore AI systemsWays to work with me
For $3K+/mo accounts
A written diagnostic of the three highest-impact opportunities across account, tracking, offer and lead quality.
Request audit14-day engagement
Full audit, implementation of the top three fixes and a prioritised 90-day action plan.
View the SprintOngoing growth
Strategy, execution, creative direction, optimisation and plain-English reporting. Month to month.
Discuss managementHow I work
I use AI to shorten the learning loop, then increase spend only when the economics and customer feedback support it.
About Thomas
I am a performance marketer based in Ho Chi Minh City, working globally across B2B, education, e-commerce and digital products. I combine paid acquisition with practical AI systems so teams can research, test, learn and report faster—without losing human accountability.
“I close the gap between what the ad platform reports and what your CFO asks about.”
Your next step
Share your business, market and goal. I will review the context and recommend a scope.
The free existing-account audit is available for teams spending $3K+/month. New builds are scoped around the work required.
Free operating template
Use the same weekly review structure I use to connect spend with qualified leads, opportunities, pipeline and decisions.