Direct access
The person you meet is the person planning, building and optimising the account.
About Thomas
Growth partner thinking. Hands-on execution.
I work directly with growth teams that need one accountable partner across paid acquisition, conversion, measurement and practical AI—not another layer of account management.
My point of view
Paid media only works when the whole commercial system is visible.
My work spans education, e-commerce, consumer brands, digital platforms and search growth. Across those environments, the same lesson kept appearing: platform metrics are useful, but they are not the business result.
Today I connect campaign execution to customer research, CRM stages, creative learning, landing-page behaviour and sales feedback. I use AI to compress research, analysis and reporting cycles—while keeping strategy, quality control and budget decisions human.
“I close the gap between what the ad platform reports and what your CFO asks about.”
Paid media + AI
One growth system.
Four connected layers.
AI speeds up the work. Commercial judgment decides what deserves budget.
- 01DemandGoogle, Meta, LinkedIn and TikTok acquisition.
- 02IntelligenceResearch, audience analysis and creative learning.
- 03ConversionLanding pages, tracking and CRM feedback.
- 04DecisionsReporting, forecasting and next-best actions.
Working principles
What you can expect every week.
Commercial honesty
I will say when the offer, tracking or sales process matters more than another campaign.
Clear decisions
Reporting ends with what changed, what we learned and what happens next.
Free 48-hour audit
Your next growth decision should start with evidence.
Share your account context and bottleneck. I’ll identify the three highest-impact opportunities—without a sales deck.
Request your audit