Paid ads benchmarks
Your platform metric looks fine. Your business metric may not.
Benchmark B2B against qualified pipeline and DTC against contribution margin—not clicks, cheap leads or platform ROAS in isolation.
Interactive diagnostic
Benchmark the metric that reaches the business.
B2B is measured against qualified pipeline. DTC is measured against contribution margin and customer value. Your inputs remain in this browser.
LinkedIn Ads · B2B SaaS
Pipeline benchmark
91/100
DIAGNOSTIC SCORE
DIAGNOSTIC SCORE
Direct diagnosis
Lead quality is workable. Protect it while you scale.
Read cost per opportunity and pipeline per dollar before optimising for cheaper leads.
- Import SQL and opportunity outcomes back to the platform.
- Segment results by offer and channel.
- Review form qualification before lowering CPC.
Want this applied to your account? Free 48-hour written audit for accounts spending $3K+/month.
Request an account audit →Benchmark methodology
Read the assumptions behind the score.
1 reference framework. Diagnostic bands are context, not universal industry averages.
B2B Paid Ads Benchmarks 2026
A transparent planning framework for CPL, lead-to-SQL rate and pipeline efficiency without pretending every market has one universal average.
Free 48-hour audit
Turn the score into an account-level decision.
Share your account context and bottleneck. I’ll identify the three highest-impact opportunities—without a sales deck.
Request your auditFree operating template
Stop reviewing paid ads with screenshots and green arrows.
Use the same weekly review structure I use to connect spend with qualified leads, opportunities, pipeline and decisions.
- Commercial scorecard
- Creative test log
- Decision ownership