Separate brand capture from new demand
Google Ads management
Google Ads for qualified demand—not expensive clicks.
Search, PMax and YouTube built around the enquiries and opportunities your sales team actually wants.
The real problem
Google can look efficient while branded search, weak match types and low-value conversions hide the real acquisition cost.
Import qualified and offline conversions
Control queries, negatives and PMax overlap
Report spend through to pipeline
What I manage
One accountable operator from diagnosis to weekly decisions.
- Search and PMax account audit
- Campaign and keyword architecture
- Conversion-action cleanup
- Search-term and negative-keyword system
- Landing-page testing plan
- Weekly pipeline reporting
Best fit
This is built for teams with enough signal to make better decisions.
Best suited to B2B, education, software and service businesses already spending at least $3K/month, with a clear offer and someone able to follow up leads.
See relevant resultsFree 48-hour audit
Find the first three improvements in your Google Ads account.
Share your account context and bottleneck. I’ll identify the three highest-impact opportunities—without a sales deck.
Request your audit