Google Ads for qualified demand—not expensive clicks.

Google Shopping & Feed Management

Connect product data
to buying decisions.

For ecommerce stores selling into the US, UK and EU. Thomas Ho scopes feed repair and ongoing campaign work around your catalogue, access and trading priorities.

What the engagement covers

• Diagnose: Merchant Center issues, product eligibility, titles, identifiers, price and availability mismatches, and purchase measurement.
• Prioritise: group products using margin, stock and business goals; distinguish brand demand from acquisition where reporting allows.
• Implement: agreed feed corrections and Shopping / Performance Max structure, with platform or developer dependencies documented.
• Manage: recurring feed health, product coverage, spend allocation and test decisions against store-confirmed outcomes.

Your handover and review record

A feed issue register, product-priority map, implementation log and recurring decision report. Each recommendation records its evidence, owner and next check.

Pricing is scoped to catalogue complexity, markets and management needs. Store development and measurement integrations are separate where required. Merchant Center approval and profitability are not guaranteed.

Purchase signals unreliable? Start with GA4 Audit + Fix →

Google Ads Consulting / Account Second Opinion

Keep your operator.
Get a clearer plan.

A scoped advisory engagement for a founder, in-house marketer or existing account team facing a specific decision.

What you receive

• An access and evidence brief tied to your question.
• A review of account structure, conversion signals, queries, budgets and relevant landing paths.
• Priorities ranked by commercial impact, confidence and effort.
• A testing plan with an owner, success criterion and review window for each action.
• A walkthrough and written handover for the team implementing the plan.

Good starting questions include whether to restructure PMax, why lead volume fails to become pipeline, or what to fix before increasing spend.

This is paid advisory work, quoted to scope. Day-to-day management and implementation are excluded unless agreed separately. It differs from the free introductory account audit and the fixed Budget Recovery Sprint, which includes its defined implementation scope.

Prepare the next decision

Use the evidence
before the brief.

Shopping and feed management

Check Merchant Center reporting continuity

Prioritise SKUs by contribution and stock

Consulting and account second opinions

Frame the commercial audit decision

Gather the audit checklist evidence

Investigate PMax brand-demand overlap

Use the resources with your own team or bring their findings to a scoped engagement. A worksheet flag is a starting hypothesis, not an instruction to change campaigns automatically.

Choose the right starting point

Ongoing management is scoped to the work—not a spend gate.

Ads management is for e-commerce and lead-generation teams that want one operator to own campaign, creative, budget and measurement decisions. Share the account you are running, the commercial outcome that matters and the constraint you need to solve; scope depends on the work required, not an audit qualification rule.