Measurement repair · US, UK & EU
GA4 & Conversion Tracking
Audit + Fix.
Missing purchases, duplicate leads or reports that disagree? Thomas Ho audits your GA4, Google Tag Manager and ad-platform conversion setup, implements the agreed repairs and hands over evidence of what works—and what still needs attention.
Who this is for
Make the conversion
match the business action.
A standalone project for founders and marketing teams. You can keep your current ads operator.
E-commerce
You have orders, but cannot explain the purchase signal.
- Missing or repeated purchases after checkout.
- Incorrect transaction IDs, values or currencies.
- Store, GA4 and Google/Meta reports that need a documented reconciliation.
Lead generation
You need real enquiries separated from low-value interactions.
- Button clicks or thank-you reloads counted as leads.
- Forms saved in the backend but missing from reporting.
- Qualified-lead or sales feedback that needs a CRM measurement plan.
Example handover · illustrative
A fix should leave
a checkable record.
Example issue: a thank-you reload sends the same enquiry event again.
Agreed change: send the lead event after a successfully saved enquiry and deduplicate using its receipt.
Acceptance check: successful save sends one event; validation failure and reload send none. Confirm collection in the authorised reporting destination.
This is an illustrative acceptance record, not a client result. Your actual evidence pack reflects your stack and agreed scope.
How ThomPerformance handles evidencePrepare your measurement review
Bring the right evidence
to the audit.
Before we start
Scope, access and expectations.
Is this the free account audit or Budget Recovery Sprint?
No. This is a separately scoped measurement project with implementation and validation deliverables. The free audit diagnoses an existing ad account; the Budget Recovery Sprint addresses agreed account-level fixes. Ongoing campaign management is a separate engagement.
Can I book the audit without implementation?
Yes. We can agree an audit-only scope and hand the repair plan to your team. Audit + Fix includes only the implementation work explicitly agreed before delivery; it does not cover every possible integration.
What access and information do you need?
Start with your website, stack, key conversions and an example mismatch. GA4, GTM, relevant ad-platform and website access are agreed after scoping. Share access through the platforms; do not send passwords or customer records in the enquiry form.
Will all reports show identical totals?
Not necessarily. Consent, attribution windows, counting rules, time zones and reporting delays can differ. The work identifies broken measurement and documents expected differences. It does not promise perfect attribution, recovered historical data or guaranteed ad performance.
How are price and delivery time set?
By the number of properties, platforms, conversion paths, integrations and access dependencies. You receive an agreed scope, fee and delivery plan before work begins. No existing ad spend is required; new measurement builds can be scoped too.
Can you check tracking regularly after the fix?
A recurring measurement check can be scoped separately around site releases and campaign changes. The handover includes checks your team can run; monitoring is not assumed to be included in the one-off project.
Work directly with Thomas Ho
Bring the mismatch.
Leave with a repair plan.