Calculators
Interactive tools for turning revenue goals, funnel rates and account leakage into numbers your marketing team and CFO can use.
Work backwards from a revenue target and real funnel rates to the lead volume, allowable CPL and media budget required.
Open resourceAll calculators
4 practical resources. Clear verdicts, explicit assumptions and direct next steps.
Work backwards from a revenue target and real funnel rates to the lead volume, allowable CPL and media budget required.
Find the maximum cost per lead your gross profit and sales funnel can sustain before acquisition becomes unprofitable.
Estimate leads, SQLs, opportunities and gross pipeline from spend using explicit conversion assumptions.
Estimate avoidable spend across irrelevant queries, conversion noise and branded-demand overlap without double-counting the same dollar.
Free 48-hour audit
Share your account context and bottleneck. I’ll identify the three highest-impact opportunities—without a sales deck.
Request your auditFree operating template
Use the same weekly review structure I use to connect spend with qualified leads, opportunities, pipeline and decisions.