Calculators

Make the economics visible before you spend.

Interactive tools for turning revenue goals, funnel rates and account leakage into numbers your marketing team and CFO can use.

Editor’s starting point

B2B Paid Ads Budget Calculator

Work backwards from revenue, deal value and close rate to a monthly media budget.

All calculators

4 practical resources. Clear verdicts, explicit assumptions and direct next steps.

Budget planning01

Work backwards from revenue, deal value and close rate to a monthly media budget.

Unit economics02

Find the maximum cost per lead your funnel can sustain before acquisition becomes unprofitable.

Pipeline03

Estimate qualified leads, opportunities and pipeline value from your current media plan.

Google Ads04

Estimate avoidable spend from weak queries, tracking noise and structural leakage.

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