Build a repeatable angle-to-ad testing system
Meta Ads management
Meta Ads for a creative system that earns the next click.
A creative-led acquisition system for B2B offers, education and considered purchases—not a pile of duplicated ad sets.
The real problem
Broad targeting is rarely the core problem. Weak angles, stale creative and form-fill optimisation usually are.
Optimise toward qualified outcomes
Improve CAPI and event quality
Scale without fragmenting the account
What I manage
One accountable operator from diagnosis to weekly decisions.
- Account and signal audit
- Campaign architecture
- Creative angle roadmap
- Briefs and testing matrix
- CAPI and CRM feedback plan
- Weekly performance decisions
Meta measurement guide
Send qualified CRM outcomes back to Meta.
Use the practical HubSpot setup guide to choose lifecycle or form events, prevent duplicate signals and validate the connection before changing optimisation.
Set up Meta Conversions API with HubSpotChoose the right starting point
Ongoing management is scoped to the work—not a spend gate.
Ads management is for e-commerce and lead-generation teams that want one operator to own campaign, creative, budget and measurement decisions. Share the account you are running, the commercial outcome that matters and the constraint you need to solve; scope depends on the work required, not an audit qualification rule.
Starting a new account or campaign? Review ads setupCannot trust the conversion signal? Review trackingSee relevant evidence and limitationsHands-on ads management
Put your next Meta Ads decision under one accountable owner.
Share the account, offer and outcome you need to improve. I will review the context and scope the ongoing management work directly.
Discuss ads management Need a new campaign setup instead?Free operating template
Stop reviewing paid ads with screenshots and green arrows.
Use the same weekly review structure I use to connect spend with qualified leads, opportunities, pipeline and decisions.
- Commercial scorecard
- Creative test log
- Decision ownership