Teardowns

See the leak, the evidence and the fix.

Account-level breakdowns that explain what I inspected, what it costs and what I would change—or deliberately leave alone.

Editor’s starting point

PMax Brand Cannibalisation Teardown

How an efficient-looking PMax campaign can capture branded demand and overstate incremental performance.

All teardowns

1 practical resources. Clear verdicts, explicit assumptions and direct next steps.

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How an efficient-looking PMax campaign can capture branded demand and overstate incremental performance.

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