Budget planning · Free calculator
B2B Paid Ads Budget Calculator
Work backwards from revenue, deal value and close rate to a monthly media budget.
Your working target
$70,000recommended acquisition budget- Deals needed
- 10.0
- SQLs needed
- 50
- Leads needed
- 333
- Assumption
- 15% lead → SQL
This is a planning model, not a performance guarantee. Replace every assumption with your CRM data before setting budget.
Ask Thomas to validate the model →How to use the result
Use the number as a constraint, not a promise.
Start with your actual close rate and deal value. A small error in either assumption can materially change the sustainable CPL and budget.
Then compare the model with your last 90 days of CRM outcomes. If the platform reports efficiency but the CRM does not, fix the signal before increasing spend.