Google Ads · Free calculator
Google Ads Wasted Spend Calculator
Estimate avoidable spend from weak queries, tracking noise and structural leakage.
Your working target
$2,500estimated avoidable spend per month- Assumption
- 25% leakage
This is a planning model, not a performance guarantee. Replace every assumption with your CRM data before setting budget.
Ask Thomas to validate the model →How to use the result
Use the number as a constraint, not a promise.
Start with your actual close rate and deal value. A small error in either assumption can materially change the sustainable CPL and budget.
Then compare the model with your last 90 days of CRM outcomes. If the platform reports efficiency but the CRM does not, fix the signal before increasing spend.