Unit economics · Free calculator
Break-even CPL Calculator
Find the maximum cost per lead your funnel can sustain before acquisition becomes unprofitable.
Your working target
$210maximum break-even CPL- Deals needed
- 10.0
- SQLs needed
- 50
- Leads needed
- 333
- Assumption
- 15% lead → SQL
This is a planning model, not a performance guarantee. Replace every assumption with your CRM data before setting budget.
Ask Thomas to validate the model →How to use the result
Use the number as a constraint, not a promise.
Start with your actual close rate and deal value. A small error in either assumption can materially change the sustainable CPL and budget.
Then compare the model with your last 90 days of CRM outcomes. If the platform reports efficiency but the CRM does not, fix the signal before increasing spend.