Build from scratch
Build a marketing foundation for an e-commerce or lead generation business in the US, UK and EU, with clear responsibilities from strategy through launch.
Agree the audience, offer, market and conversion goal before building campaigns. Define the assumptions you need to test.
Connect the destination, conversion action and follow-up with an initial campaign structure. Choose channels based on fit and available resources.
Map the agreed events, validate the conversion flow and define an initial learning plan so decisions have a usable baseline.
Before we start
For lead generation, agree who responds to enquiries and how lead quality reaches marketing. For e-commerce, agree product, margin, inventory and fulfilment constraints. Required creative production, store development and third-party tools are listed separately in the proposal.
Build fees, media budget and ongoing management are scoped separately. A launch does not require previous ad spend. Ongoing management is available from $1,500/month; the final scope depends on the work required.
Share your project briefNeed a different starting point? Compare all services or discuss ongoing ads management.
Free operating template
Use the same weekly review structure I use to connect spend with qualified leads, opportunities, pipeline and decisions.