AI marketing · Audit checklist

AI Marketing Audit Checklist

Eight control tests for deciding whether an AI workflow should scale, stay assistive, be redesigned or stop.

Direct answer

Do not approve an AI marketing workflow because the demo looks fast. Approve it when the complete process has a useful business case, safe inputs, a named reviewer, measurable net value and an accountable owner.

The eight control tests

01 · Business case

Can the owner name the recurring constraint, baseline and decision this workflow changes?

Record Pass, Partial, Fail or Not applicable. Attach the evidence or owner needed to close the gap.

02 · Approved inputs

Are sources permitted, current, complete enough and traceable to the output?

Record Pass, Partial, Fail or Not applicable. Attach the evidence or owner needed to close the gap.

03 · Workflow design

Are trigger, transformation, output, reviewer and next action documented?

Record Pass, Partial, Fail or Not applicable. Attach the evidence or owner needed to close the gap.

04 · Human review

Is there an acceptance checklist proportional to the cost of an error?

Record Pass, Partial, Fail or Not applicable. Attach the evidence or owner needed to close the gap.

05 · Privacy and access

Are customer data, credentials and commercially sensitive information handled under explicit rules?

Record Pass, Partial, Fail or Not applicable. Attach the evidence or owner needed to close the gap.

06 · Measurement

Do you track complete cycle time, editing, acceptance, failure and downstream use?

Record Pass, Partial, Fail or Not applicable. Attach the evidence or owner needed to close the gap.

07 · Economics

Does the calculation include software, setup, integration, maintenance and error cost?

Record Pass, Partial, Fail or Not applicable. Attach the evidence or owner needed to close the gap.

08 · Ownership

Is one person accountable for quality, updates, access and retirement?

Record Pass, Partial, Fail or Not applicable. Attach the evidence or owner needed to close the gap.

Use four audit decisions

DecisionConditionsAction
ScaleValue, quality, risk and ownership are proven across repeated cyclesDocument, monitor and expand carefully
AssistAI helps preparation but final judgment carries material riskKeep the action and approval human
RedesignThe use case is valuable but inputs, review or integration are weakRepair the failed control before more adoption
StopNet value is negative, risk is unacceptable or no owner existsRemove access and preserve the learning

The minimum evidence pack

  • A one-sentence business case and named workflow owner.
  • Before-and-after examples from representative cycles.
  • Approved sources and a record of sensitive-data handling.
  • Human acceptance checklist and known failure cases.
  • Cycle-time, editing, error and accepted-output data.
  • Complete first-year cost and a retirement trigger.

Use the AI Marketing Maturity Framework to place the workflow in context. Then calculate the economics with the AI Marketing ROI Calculator.

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